At MCC Marketing Group, we pride ourselves on delivering innovative, data-driven marketing strategies that amplify the impact of iconic live events. Our recent work with David Gilmour’s 2024 US Tour featuring shows in New York City and Los Angeles, exemplifies our expertise in executing large-scale campaigns. This partnership allowed us to tailor bespoke marketing strategies focusing on key venues such as Madison Square Garden, Hollywood Bowl, and Intuit Dome.
To ensure the campaign resonated with Gilmour’s target demographic, MCC developed a comprehensive strategy that seamlessly blended Gilmour’s legacy with modern marketing techniques. We collaborated with key venue partners to optimize branding, advertising, social media engagement, and public relations efforts.
Our collaboration with Hollywood Bowl, Madison Square Garden, and Intuit Dome allowed us to tap into venue-owned assets and develop customized advertising plans for each market. This included teaser campaigns, early ticket sales promotions, and targeted social media campaigns, amplifying fan engagement and driving ticket sales from presale to on-sale periods.
The results speak for themselves—Gilmour’s shows were a resounding success, as confirmed by glowing reviews in Rolling Stone and The Los Angeles Times, describing the performances as “stratospheric” and “magical.” Fans packed the venues, and ticket sales exceeded projections, cementing the tour as a cultural highlight of the year. The synergy between Gilmour’s musical brilliance and MCC’s marketing prowess ensured the tour was not only memorable but also a masterclass in effective entertainment marketing.
At MCC Marketing Group, we specialize in creating marketing strategies that resonate deeply with fans while reinforcing artists’ legacies. With our track record of delivering extraordinary results—from Billy Joel’s record-breaking residency to Harry Styles’ 15-night run at MSG—we are uniquely positioned to support large-scale events and multi-night performances. Our expertise ensures every detail is accounted for, from branding alignment to budget management, ensuring a seamless experience from planning to performance.
