MCC Marketing Group

Our Mission

At MCC Marketing Group, we believe marketing is more than strategy. It’s about sharing stories that inspire and connect. Our mission is to empower live entertainment clients with authentic, results-driven solutions guided by creativity, intention, and excellence.

When you work with MCC, you gain more than a marketing agency. You gain a trusted partner who is fully invested in your vision and your success.

Who We Are

With more than 15 years of experience across entertainment, sports, media, partnerships, and business development, we bring strategies that rise above the noise and deliver real results. At MCC Marketing Group, we create powerful connections between your brand, your talent, and your fans.

Our work spans live music, comedy, family entertainment, fine arts, festivals, and sports, giving us the insight and agility to thrive in the fast-paced world of live events. 

If you’re ready to take your project to the next level, you’ve come to the right place. 

Who We Work With

Our clients span the entire live entertainment and sports landscape, from stadium concerts and Broadway productions to family shows, festivals, and international tours. We specialize in strategies that sell tickets, grow audiences, and strengthen brands. Recent campaigns have included multi-channel rollouts for stadium shows, Broadway launches, grassroots promotions, and brand-building for global artists and brands. 

OUR

Services

At MCC Marketing Group, we deliver high-impact marketing designed for live entertainment and sports. Our strategies cut through clutter, drive engagement, and deliver results tailored to your brand.

Beyond strategy, we manage placements across every channel — TV, radio, and digital out-of-home, as well as META, Google SEM, programmatic retargeting, and OTT/CTV. Through owned, earned, shared, and paid media (OESP), we reach the right audience at the right time, maximizing impact across every platform.

Strategic Marketing Planning

We craft bespoke marketing strategies that align with your business goals and push your brand to new heights.

Digital Marketing

We harness cutting-edge paid and organic digital marketing techniques to boost your online presence and enhance fan engagement.

Event Promotion

Our targeted promotional strategies ensure your events are packed with engaged fans and consumers.

Brand Development

 Our team works to elevate your brand’s global presence and forge lasting connections with your audience.

Campaign Management

We manage every aspect of your marketing campaigns to ensure they resonate with your audience and drive measurable success.

Campaign Management

Audience Development

Audience development and ticket sales are central to our strategies. We connect with target audiences to drive engagement and maximize sales through personalized marketing and data-driven insights.

CURRENT & PAST

Campaigns

We have had the privilege of working with some of the most iconic names and events in the industry. Notable successes include:

Michelle E. McCarthy

With over 15 years of unparalleled experience in strategic marketing for global entertainment giants, Michelle McCarthy, the visionary force behind MCC Marketing Group, has redefined live entertainment’s marketing landscape. Her expertise spans iconic brands, venues, and festivals worldwide, from Madison Square Garden and Radio City Music Hall to Boston Calling, Ireland’s Electric Picnic, and Dublin Theatre Festival.

Michelle combines an artist’s passion for music, performance, and live events with a marketer’s strategic precision. She balances creativity and tactical execution, whether promoting performances, organizing festivals, or building collaborative partnerships. This unique blend is evident in her success with monumental projects, including David Gilmour’s sold-out US Tour in 2024, the inaugural “Rock the Country” festival series, uniting country music legends Kid Rock and Jason Aldean across the Southeast US. McCarthy’s previous roles were marked by successful campaigns with high-profile artists such as Billy Joel’s record-breaking residency, and the historic Katie Taylor vs. Amanda Serrano boxing match, celebrated as the “biggest women’s fight of all time” at Madison Square Garden, the launch of the GRAMMY Museum Experience and a 3-night sold out run with iconic country star Garth Brooks at Prudential Center.

Get in touch

Let's Bring Your Vision to Life!

At MCC Marketing Group, we specialize in transforming ideas into impactful marketing strategies that get results. Whether you’re looking to overhaul your current marketing plan, design a game-changing arena tour strategy, or need on-the-ground PR support for an artist’s first US tour, we’ve got you covered. From amplifying your brand presence at a major sporting event to launching unforgettable live experiences, we’re here to make it happen.
Reach out today and let’s discuss how we can partner to elevate your brand and take your marketing to the next level!

    david gilmour
    paladin-logo
    rock-the-country-logo
    peachtree-logo
    rock-the-south-logo
    live-nation-logo
    grammy-logo
    em-present-logo
    Cutting-Edge Innovation

    Cutting-Edge
    Innovation

    As leaders in entertainment marketing, we leverage the latest trends and technologies to keep your brand at the forefront of the industry.
    Unwavering Integrity

    Unwavering
    Integrity

    We prioritize transparency and ethical practices, building trust with our clients through honest and reliable service.
    Commitment to Excellence

    Commitment to
    Excellence

    Our team is dedicated to achieving the highest standards in every project, ensuring outstanding results for your marketing campaigns.
    Collaborative Partnership

    Collaborative
    Partnership

    We work closely with our clients, understanding their unique needs and goals to craft personalized marketing strategies that deliver success.
    Scroll to Top

    Videos

    RTC_Day2_img
    Rock the county 2024 – Ocala,FI
    RTC_WeekendRecap_img
    Rock the county 2024 – Anderson, SC
    orville_peck_x_patron-img
    Orville Peck X Patron at The Theater at MSG
    RTC_Day2_img
    RTC_WeekendRecap_img
    orville_peck_x_patron-img
    Gallery_Oliver Anthony - V3-img
    harry-s_house-img
    Gallery_Oliver Anthony - V3-img
    Oliver Anthony_Rock The South 2024
    harry-s_house-img
    Harry Styles – 15 Sold Out Nights – MSG
    David-Gilmour-Madison-Square-Garden
    David Gilmour – Madison Square Garden 2024
    Rock-The-Country-2024
    Rock The Country 2024_Gonzales, LA