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MCC Marketing Group

Our Mission

At MCC Marketing Group, we believe marketing is more than strategy. It’s about sharing stories that inspire and connect. Our mission is to empower live entertainment clients with authentic, results-driven solutions guided by creativity, intention, and excellence.

When you work with MCC, you gain more than a marketing agency. You gain a trusted partner who is fully invested in your vision and your success.

Who We Are

With more than 15 years of experience across entertainment, sports, media, partnerships, and business development, we bring strategies that rise above the noise and deliver real results. At MCC Marketing Group, we create powerful connections between your brand, your talent, and your fans.

Our work spans live music, comedy, family entertainment, fine arts, festivals, and sports, giving us the insight and agility to thrive in the fast-paced world of live events.

If you’re ready to take your project to the next level, you’ve come to the right place.

Who We Work With

Our clients span the entire live entertainment and sports landscape, from stadium concerts and Broadway productions to family shows, festivals, and international tours. We specialize in strategies that sell tickets, grow audiences, and strengthen brands. Recent campaigns have included multi-channel rollouts for stadium shows, Broadway launches, grassroots promotions, and brand-building for global artists and brands.

OUR

Services

At MCC Marketing Group, we deliver high-impact marketing designed for live entertainment and sports. Our strategies cut through clutter, drive engagement, and deliver results tailored to your brand.

Beyond strategy, we manage placements across every channel — TV, radio, and digital out-of-home, as well as META, Google SEM, programmatic retargeting, and OTT/CTV. Through owned, earned, shared, and paid media (OESP), we reach the right audience at the right time, maximizing impact across every platform.

Strategic Marketing Planning

We craft bespoke marketing strategies that align with your business goals and push your brand to new heights.

Digital Marketing

We harness cutting-edge paid and organic digital marketing techniques to boost your online presence and enhance fan engagement.

Event Promotion

Our targeted promotional strategies ensure your events are packed with engaged fans and consumers.

Brand Development

Our team works to elevate your brand’s global presence and forge lasting connections with your audience.

Campaign Management

We manage every aspect of your marketing campaigns to ensure they resonate with your audience and drive measurable success.

Audience Development

Audience development and ticket sales are central to our strategies. We connect with target audiences to drive engagement and maximize sales through personalized marketing and data-driven insights.

CURRENT & PAST

Campaigns

We have had the privilege of working with some of the most iconic names and events in the industry. Notable successes include:

David Gilmour’s US Tour 2024

Engineered a powerful, results-driven marketing campaign for the iconic David Gilmour, leading to multiple sold-out nights at prestigious venues including Intuit Dome, the Hollywood Bowl and Madison Square Garden, cementing the tour as one of the year's most anticipated.

MCC Marketing Group Drives Marketing Success for Rock the Country

Orchestrated the marketing strategy for seven large-scale country music festivals across the Southeast in 2024, driving significant increases in attendance and brand engagement, while amplifying the festival's presence in a highly competitive market.

Brand Amplification for Rock the South 2024

Designed targeted campaigns that attracted new audiences and elevated the festival's profile. MCC's comprehensive marketing approach supported the festival reputation as a premier event, and was instrumental in reinforcing Rock the South's position as a must-attend festival in the Southeast.

Powering the Launch of GRAMMY Museum Experience™ Prudential Center

Directed the highly successful marketing launch for the GRAMMY Museum Experience, driving substantial visitor traffic, generating strong media attention, and establishing the museum as a must-see attraction.

Katie Taylor vs Amanda Serrano Was The Fight of the Year!

During our Founder's tenure at MSG, she spearheaded marketing efforts for the "biggest women's fight of all time," held at Madison Square Garden, positioning the event as a landmark moment in sports history.

Michelle E. McCarthy

With over 15 years of unparalleled experience in strategic marketing for global entertainment giants, Michelle McCarthy, the visionary force behind MCC Marketing Group, has redefined live entertainment’s marketing landscape. Her expertise spans iconic brands, venues, and festivals worldwide, from Madison Square Garden and Radio City Music Hall to Boston Calling, Ireland’s Electric Picnic, and Dublin Theatre Festival.

Michelle combines an artist’s passion for music, performance, and live events with a marketer’s strategic precision. She balances creativity and tactical execution, whether promoting performances, organizing festivals, or building collaborative partnerships. This unique blend is evident in her success with monumental projects, including David Gilmour’s sold-out US Tour in 2024, the inaugural “Rock the Country” festival series, uniting country music legends Kid Rock and Jason Aldean across the Southeast US. McCarthy’s previous roles were marked by successful campaigns with high-profile artists such as Billy Joel’s record-breaking residency, and the historic Katie Taylor vs. Amanda Serrano boxing match, celebrated as the “biggest women’s fight of all time” at Madison Square Garden, the launch of the GRAMMY Museum Experience and a 3-night sold out run with iconic country star Garth Brooks at Prudential Center.

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Get in touch

Let's Bring Your Vision to Life!

At MCC Marketing Group, we specialize in transforming ideas into impactful marketing strategies that get results. Whether you’re looking to overhaul your current marketing plan, design a game-changing arena tour strategy, or need on-the-ground PR support for an artist’s first US tour, we’ve got you covered. From amplifying your brand presence at a major sporting event to launching unforgettable live experiences, we’re here to make it happen.

Reach out today and let’s discuss how we can partner to elevate your brand and take your marketing to the next level!