At MCC Marketing Group, we proudly played a vital role in the launch and success of Rock the Country—a brand-new 2-day festival series that brought the heart of country music to small-town America. From April to July 2024, the festival traveled across seven key cities, featuring Kid Rock and Jason Aldean as headliners, captivating audiences in Gonzales, Louisiana, Ashland, Kentucky, Rome, Georgia, Ocala, Florida, Mobile, Alabama, Poplar Bluff, Missouri concluding in Anderson, South Carolina.
Our team was responsible for crafting and executing a comprehensive marketing strategy that aligned with the festival’s vision: to celebrate country music’s roots by bringing it back to the towns that built the genre. MCC Marketing Group developed and deployed 360-degree integrated campaigns that spanned digital, broadcast, print, and out-of-home media channels. We leveraged every touchpoint—from social media (META), SEM, You Tube and streaming ads to radio and print placements—to engage diverse audiences across the festival’s stops.
In addition to driving brand visibility and fan engagement, MCC meticulously tracked key performance metrics throughout the campaign, ensuring each event optimized attendance. This strategy included real-time adjustments based on KPI monitoring to ensure the campaigns resonated with local audiences and maximized ticket sales at each venue.
Rock the Country brought the spirit of country music to life, the festival’s success is evident not only in the thousands of attendees drawn to each location but also in the overwhelmingly positive reception from media outlets. If you want to elevate your next event, concert, or campaign, MCC Marketing Group is the partner you can trust to deliver extraordinary results. Let’s create something incredible together!
