Innovative Marketing Solutions For

CONCERTS

MCC Marketing Group

Our Mission

At MCC Marketing Group, our mission is simple: to empower our clients with innovative, authentic, and results-driven marketing solutions tailored specifically to the live entertainment industry. We are deeply committed to delivering success through a combination of strategic creativity and data-driven insights, ensuring every campaign we craft is built to resonate and perform. With a focus on trust, collaboration, and a relentless pursuit of excellence, we partner with our clients to not only meet their goals but to exceed them—consistently and effectively.

When you work with MCC, you’re not just getting a marketing agency—you’re gaining a trusted partner invested in your long-term success.

Who We Are

At MCC Marketing Group, we are the marketing powerhouse you need to create unforgettable connections between your brand, your talent, and your fans. With over 15 years of expertise across entertainment, sports, media, brand and marketing partnerships, and business development, we deliver strategic solutions that cut through the noise and drive results.

Founded by Michelle McCarthy, whose proven track record in leading dynamic marketing campaigns for some of the world’s most iconic sports and entertainment venues speaks for itself, MCC Marketing Group is committed to elevating your project to new heights. Whether you’re looking to boost ticket sales, enhance digital engagement, or amplify your audience development, we know how to execute cutting-edge strategies that exceed expectations.

Our experience spans live music, comedy, family shows, fine arts, festivals and sporting events, allowing us to navigate and lead within the fiercely competitive entertainment space. At MCC, we don’t just create campaigns—we craft experiences that resonate, generate revenue, and leave a lasting impact.
If you’re looking for the marketing agency that will take your project to the next level, you’ve found it.

Who We Work With

At MCC Marketing Group, we proudly partner with the giants of the entertainment world, crafting game-changing marketing campaigns for some of the most iconic artists, venues, and brands. From rock legends like David Gilmour to country superstars such as Garth Brooks, Jelly Roll and Brantley Gilbert, we deliver the strategies that fuel success. Our collaborations span globally recognized venues, including Madison Square Garden, Prudential Center, and Carnegie Hall, and stretch across major festivals and world-renowned performers. We’re trusted by the best in the industry to elevate brands, ignite fan engagement, and create unforgettable moments. Built on innovation, creativity, and a relentless pursuit of excellence, our partnerships are as powerful as the experiences we help bring to life.

OUR

Services

At MCC Marketing Group, we specialize in delivering comprehensive, high-impact marketing services that are as unique as your brand. Our team crafts tailored strategies that cut through the clutter, drive engagement, and deliver exceptional results across the live entertainment and sports sectors.

In addition to strategic planning, we handle media placements across traditional outlets—including TV, radio, and digital out-of-home—as well as digital channels, such as META, Google SEM, programmatic retargeting, and OTT/CTV. From owned, earned, shared, to paid media (OESP), we ensure your message reaches the right audience at the right time, maximizing impact across every platform. Here’s how we do it:

Strategic Marketing Planning

We craft bespoke marketing strategies that not only align with your business goals but push your brand to new heights, ensuring maximum visibility and engagement in a competitive marketplace.

Audience Development

Audience development and ticket sales are central to our strategies. We connect with target audiences in meaningful ways to drive engagement and maximize sales. Through personalized marketing and data-driven insights, we fill seats, create unforgettable experiences, and build loyal fan bases. Audience growth isn’t just a goal—it’s the foundation of everything we do.

Campaign Management

From creative concept to flawless execution, we manage every aspect of your marketing campaigns to ensure they resonate with your audience and drive measurable success.

Digital Marketing

We harness cutting-edge digital marketing techniques to boost your online presence, grow your audience, and enhance fan engagement, ensuring your brand remains top-of-mind in the digital space.

Event Promotion

Whether it’s live music, comedy, fine arts, festivals or sporting events, we know how to drive ticket sales and attendance. Our targeted promotional strategies ensure your events are packed with engaged fans and consumers.

Brand Development

We build and strengthen your brand identity, making sure it stands out in the fiercely competitive entertainment industry. Our team works to elevate your brand’s presence and forge lasting connections with your audience.

Brand Development

Follow Us On Social Media

Follow MCC Marketing Group on social media to stay updated on our latest projects, insights, and the creative strategies we’re using to drive real results. See how we transform ideas into impactful marketing – and discover how we can take your brand to the next level!

With over 15 years of experience, MCC Marketing Group is your go-to partner for marketing leadership and innovation in the live entertainment industry. When it comes to bringing your vision to life, we create opportunities that matter.

PAST

Campaigns

We have had the privilege of working with some of the most iconic names and events in the industry. Notable successes include:

David Gilmour’s US Tour 2024

Engineered a powerful, results-driven marketing campaign for the iconic David Gilmour, leading to multiple sold-out nights at prestigious venues including Intuit Dome, the Hollywood Bowl and Madison Square Garden, cementing the tour as one of the year's most anticipated.

MCC Marketing Group Drives Marketing Success for Rock the Country

Orchestrated the marketing strategy for seven large-scale country music festivals across the Southeast in 2024, driving significant increases in attendance and brand engagement, while amplifying the festival's presence in a highly competitive market.

Brand Amplification for Rock the South 2024

Designed targeted campaigns that attracted new audiences and elevated the festival's profile. MCC's comprehensive marketing approach supported the festival reputation as a premier event, and was instrumental in reinforcing Rock the South's position as a must-attend festival in the Southeast.

Powering the Launch of GRAMMY Museum Experience™ Prudential Center

Directed the highly successful marketing launch for the GRAMMY Museum Experience, driving substantial visitor traffic, generating strong media attention, and establishing the museum as a must-see attraction.

Katie Taylor vs Amanda Serrano Was The Fight of the Year!

During our Founder's tenure at MSG, she spearheaded marketing efforts for the "biggest women's fight of all time," held at Madison Square Garden, positioning the event as a landmark moment in sports history.

These projects showcase MCC Marketing Group’s unparalleled expertise and capability to execute transformative marketing campaigns that leave a lasting impact on audiences, venues, and brands alike.

Cutting-Edge
Innovation

As leaders in entertainment marketing, we leverage the latest trends and technologies to keep your brand at the forefront of the industry.

Unwavering
Integrity

We prioritize transparency and ethical practices, building trust with our clients through honest and reliable service.

Commitment to
Excellence

Our team is dedicated to achieving the highest standards in every project, ensuring outstanding results for your marketing campaigns.

Collaborative
Partnership

We work closely with our clients, understanding their unique needs and goals to craft personalized marketing strategies that deliver success.

OUR

Gallery

Michelle E. McCarthy

With over 15 years of unparalleled experience in strategic marketing for global entertainment giants, Michelle McCarthy, the visionary force behind MCC Marketing Group, has redefined live entertainment’s marketing landscape. Her expertise spans iconic brands, venues, and festivals worldwide, from Madison Square Garden and Radio City Music Hall to Boston Calling, Ireland’s Electric Picnic, and Dublin Theatre Festival.

Michelle combines an artist’s passion for music, performance, and live events with a marketer’s strategic precision. She balances creativity and tactical execution, whether promoting performances, organizing festivals, or building collaborative partnerships. This unique blend is evident in her success with monumental projects, including David Gilmour’s sold-out US Tour in 2024, the inaugural “Rock the Country” festival series, uniting country music legends Kid Rock and Jason Aldean across the Southeast US. McCarthy’s previous roles were marked by successful campaigns with high-profile artists such as Billy Joel’s record-breaking residency, and the historic Katie Taylor vs. Amanda Serrano boxing match, celebrated as the “biggest women’s fight of all time” at Madison Square Garden, the launch of the GRAMMY Museum Experience and a 3-night sold out run with iconic country star Garth Brooks at Prudential Center.

Get in touch

Let's Bring Your Vision to Life!

At MCC Marketing Group, we specialize in transforming ideas into impactful marketing strategies that get results. Whether you’re looking to overhaul your current marketing plan, design a game-changing arena tour strategy, or need on-the-ground PR support for an artist’s first US tour, we’ve got you covered. From amplifying your brand presence at a major sporting event to launching unforgettable live experiences, we’re here to make it happen.

Reach out today and let’s discuss how we can partner to elevate your brand and take your marketing to the next level!